Featured · AI & AgenciesJun 2026 · 11 min
Will AI Replace Marketing Agencies?
The honest answer from inside an AI-native agency. What AI actually replaces, what it can't, and how to tell which agencies are about to get wiped out.
01
Insights
Field notes from the new search.
Long-form research on GEO, AEO, and AI marketing for Seattle local businesses. Written by humans, optimized to be cited by machines.
Fundamentals02
AI Marketing 101: What It Is and Why Local Businesses Need It Now
A plain-English breakdown of AI marketing — what it is, what it isn't, and the five places it's already winning leads for local service businesses.
Jun 202610 min
GEO03
What Is Generative Engine Optimization (GEO)? A Guide for Seattle Businesses
ChatGPT, Gemini, and Perplexity are answering your customers before Google can. Here's how Seattle businesses get cited in the answer — not buried below it.
Jun 202612 min
AEO04
What Is Answer Engine Optimization (AEO)? How to Get Found in AI Search
AEO is how you show up when your customer asks an AI a question. The definitive plain-English explainer — with the exact patterns we use to win citations.
Jun 202610 min
Buyer's Guide05
The Complete Guide to Choosing an AI Marketing Agency in Seattle
What to look for, the red flags that should end the call, the questions that separate real AI agencies from the rebrands, and what it should actually cost.
Jun 202613 min
GEO Measurement06
How to Track ChatGPT Citations: A Practical Guide for Measuring GEO Performance
The exact methods we use to measure citation share and referral traffic from ChatGPT, Perplexity, Gemini, and Claude — so your GEO and AEO work is finally accountable.
Jun 202611 min
Get the next dispatch.
One signal per month. GEO research, AEO patterns, and what's actually working for Seattle service brands.
Subscribe